After the BBB premiere and the little conversation with Jon Phillips about Creative Commons I decided to change the topic of my presentation at the design marketing seminar [1] to Creative Commons.
The main intention of this presentation was to show why a licensing model like CC is relevant for marketing and even commercial business. Of course the idea of common property was an important part too.
What is Creative Commons?
It is a flexible licensing model which extends or to say more accurate restricts the copyright under certain custom conditions. This way the author can control the spreading and use of his works. The main idea is to be able to give the commonality access to your works while still preserving certain rights. Creative Commons (some rights reserved) is therefore to be seen a license between copyright (all rights reserved) and public domain (no rights reserved).
Why is Creative Commons?
Because it is necessary to have a flexible license model in the digital world. Accept the fact that every unauthorized copy and usage of a photo on the web is a violation in copyright of the author. But authors had no easy way to allow usage without giving away all rights. Now they have!
How is Creative Commons?
You have different factors like attribution, commercial usage, editing of your work and how the edited version has to be licensed. You define what rights the commonalty receives. This give certain combination like e.g. you can use and change the work as long as you name the original author, don’t use it commercially and publish the edit under same restrictions (BY-NC-SA). It is really easy to setup a license. Just browse to the Creative Commons site [2] and click on “License your work". One click later you get the license and instructions how to include it.
Why should I use Creative Commons?
Because CC is a motivation to use, share and therefore spread your work.
Because you can decide about the license and faith of your work.
Because you can allow editing and progress of your work.
Because you extend a big pool of material which you of course can have access to as well.
Because you still can make separate commercial contracts in combination with noncommercial license tag (see CC+ [3]).
Because you assist the commonality and you can wear cool Creative Commons T-shirts while doing so.
Big Bucks, no Bunny?
Not necessary. You don’t have to give away for nothing. So from the marketing point of view you can use Creative Commons as a marketing instrument. You can e.g. license a trailer or certain qualities of your video with Creative Commons so they will be spread while still demanding money for the high quality / complete version. Or you give away your work and make money from service and support (Red Hat anyone?). Or you just give it away for noncommercial usage and still make big buck from contracts with commercial institutions like TV Stations etc. Or give it away and hope for donations. Don’t underestimate the past called open source scene. There are lots of possibilities. I repeat. NOW THERE ARE POSSIBILITIES. Your creative mind makes the rules. Think about it and don’t forget to inform yourself at [2].
You can have a look at my presentation, too. It is, as a matter of course, licensed under creative commons. You can grab it at my new output section. It is written in German though.
08/Apr/18
private, music
no comment
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» Portishead
So there we go. Two experimental expired films, too little light for a tele, two hours of stunning drug-like music, a great time with Silva and countless beers later you can see some photos.
It’s clear as daylight that I don’t have to write much about the performance, there is only one way to experience it. Check the tourdates [1]!
[1] Portishead news (portishead.co.uk)
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08/Apr/16
motion picture, technology
no comment
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» RED + NAB = WTF
NAB [1] is running. From time to time I get to see some fascinating news on the web.
RED blows them all [2]! They announced three new systems after the revolutionary (at least marketing-wise, if not technological) RED ONE 4k digital camera.
RED EPIC will be a 5k camera for about 40k USD. Already got a RED ONE? Swap it for a EPIC and pay only the difference.
RED RAY will be a player that plays up to 4k from RED DISC, RED EXPRESS and Compact Flash memory for under 1k usd!
And now for all the independent filmmakers.
PLEASE SIT DOWN FIRST!
RED SCARLET will be a 3K digital camera with scalable frame rates. For under 3k bucks! If it will do what they say then Sony, Canon etc. will have a hard time to keep the so-called “semiprofessional” market.
Release date given is early 2009.
Check the video report here [3].
[1] NAB 2008 in Las Vegas (nabshow.com)
[2] RED Digital Cinema (red.com)
[3] Report on RED at NAB (studiodaily.com)
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08/Apr/15
private, music
no comment
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» new alphawezen video
Fresh and hot music by alphawezen [1].
They produce under the local “Contemporary Dance Music” label modul8 [2].
[1] alphawezen (alphawezen.de)
[2] modul8 label in Aachen (modul8.de)
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08/Apr/12
short film, animation
3 comments
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» Big Buck Bunny
On Thursday I visited beloved Amsterdam with Mirco for premiere of Big Buck Bunny [1].
Big Buck Bunny is the second short animation project of the blender institute formed by Ton Roosendaal. Check the trailer below.
Really interesting about the project is, that (almost) everything is done with open source software, blender [2], and the finished short as well as the assets will be published under creative commons licensing.
The short is well done, has a nice Pixar kind of look. The story is amusing, the characters sweet and detailed. I liked the animation much better than in the processor. Overall the effort has paid for the crew.
Although this project is exemplary for the open source / creative commons scene Ton still would love to have other open source projects become more active. For example he said, that they had to make the final 5.1 surround mix without open source software. Also I asked if such projects could be possible with live action films but the only editing solution called Cinelerra [3] doesn’t seem so stable and production proof as I would need it.
Although I love open source software I am often tied to commercial applications due to stability and requirements. Blender sure does not count in that matter anymore, but for editing or standalone compositing, DTP and others we still depend on commercial applications.
But that is not the end of the story. We met Jon Phillips from creative commons [4] and he really got me interested in their licensing model. It can be used really analogous to the thoughts of Don Tapscott about changing markets. You don’t actually give away your copyright (which is not possible anyway). Creative commons is a smart licensing structure which “works on top of copyright", said Jon.
All you do is make clear rights that the commonalty have to use or share your work. Because of the often confusing situation on the web this makes your life easier.
You can use it as part of your marketing strategy while still preserving rights you need for licensing when contacting the traditional markets in production, like DVD distibution, TV-Licensing, Festival screenings etc. You name the rules.
Definitely something I will look into.
[1] Big Buck Bunny (bigbuckbunny.org)
[2] Blender 3D Software (blender.org)
[3] Cinelerra Video Editing (heroinewarrior.com)
[4] Creative Commons (creativecommons.org)
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